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Business setup in Dubai UAE Guide

How to Get an Influencer License in Dubai: A Quick Guide

Discover how to obtain an influencer license in Dubai, from requirements to cost details, and learn how PlanMyFirm can help make the process seamless.


In today’s digital age, social media has transformed how brands reach consumers. Influencers, once merely individuals with a passion for sharing content, have evolved into powerful marketing tools with global reach. Dubai, recognizing the influence and growing presence of these digital figures, has established guidelines to legitimize and regulate the influencer industry. If you’re looking to become a social media influencer in Dubai or partner with brands legally, obtaining an influencer license in Dubai is essential. This guide will walk you through the requirements, costs, and process of getting licensed.

Understanding the Influencer License in Dubai:

To legally promote products or services on social media in the UAE, influencers must have an influencer license. This regulation was introduced by the National Media Council (NMC) to enhance accountability and transparency in the industry. The influencer license ensures that individuals who monetize their social media activities comply with UAE advertising standards and guidelines.

Why the License Matters:

An influencer license in Dubai legitimizes your brand collaborations and allows influencers to operate with confidence. It provides legal protection and grants access to networking opportunities in the region.

Requirements for an Influencer License:

Obtaining an influencer license in Dubai requires meeting specific criteria. Influencers must:

  • Hold a valid UAE residency visa.
  • Possess a trade license in the UAE.
  • Register with the National Media Council (NMC) and comply with its regulations.

The Social Media Influencer License Dubai involves several steps, including the application process, fees, and maintaining ongoing compliance with NMC standards.

Types of Influencer Licenses Available

The NMC offers three options for influencers seeking to operate in the UAE legally:

  1. Individual License: Ideal for solo influencers, this license costs approximately AED 15,000 and requires an additional trade license.

  2. Partnership License: If two or more influencers collaborate, they can obtain this license, also priced at AED 15,000 plus the cost of a trade license.

  3. Agency License: This option allows influencers to work through NMC-approved influencer agencies, which cover the licensing requirements for multiple accounts.

These options cater to different influencer structures and business models, whether for independent influencers or those under agency representation.

What is the process to get Social Media Influencer License Dubai ?

To apply for a social media influencer license in Dubai, you’ll need to follow these steps:

  1. Select the License Type: Decide whether you need an individual, partnership, or agency license.

  2. Obtain a Trade License: Before applying for the influencer license, secure a trade license through a professional license or commercial license.

  3. Register with the NMC: Submit your application and necessary documents to the NMC for review and approval.

  4. Pay the Fees: Pay the required license fee for the license type you selected.

After submitting these requirements, you should receive your influencer license, allowing you to operate legally in Dubai and across the UAE.

Influencer License Dubai Cost and Fees

The cost of an influencer license in Dubai varies depending on the license type:

  • Individual License: AED 15,000 plus the cost of a trade license.
  • Partnership License: AED 15,000 in addition to a trade license.
  • Agency License: Varies depending on the agency and the number of influencer accounts managed.

What are the Benefits of the NMC Influencer License?

The NMC Influencer License provides significant advantages for influencers in the UAE:

  1. Legal Protection: Licensed influencers gain legal support, protecting them from potential disputes with advertisers.

  2. Access to Events: Licensed influencers can legally participate in exhibitions and marketing events.

  3. Credibility: The license enhances influencer credibility and transparency in the market, which boosts audience trust.

  4. Compliance: Meeting NMC regulations helps influencers avoid fines and penalties associated with unlicensed activities.

How to Apply for an Influencer License Dubai Online?

The UAE has made it simple to apply for an influencer license online. Applicants can submit their documents, fees, and details directly to the NMC through an online portal. This convenient system saves time and streamlines the approval process, making it easier for influencers to operate legally.

To apply online:

  • Visit the NMC’s website and select the influencer license application.
  • Upload necessary documents, including identification, visa, trade license, and other NMC-requested files.
  • Pay the licensing fee through the portal.
  • Await NMC approval, which, once granted, allows you to begin operations legally.
Free Influencer License Dubai: Is It Possible?

While obtaining an influencer license does involve fees, some agencies offer subsidized licensing fees or package deals for influencers they manage. Although a truly “free” influencer license isn’t available, working under a licensed agency can help reduce upfront licensing costs, making it a cost-effective option for new influencers.

Why Choose PlanMyFirm ?

Navigating the legal and licensing landscape can be challenging, especially for new influencers. That’s where Plan My Firm comes in. As a trusted business setup consultancy, We have helped numerous entrepreneurs start their businesses hassle-free. Our team offers end-to-end support for influencers, from licensing to additional business services, making the process smooth and worry-free.

How PlanMyFirm Supports Influencers:

  • License Acquisition: We streamline the process of obtaining an influencer license, handling all NMC requirements.

  • Business Setup Solutions: PlanMyFirm also offers visa services, bank account opening, accounting, commercial contracts, and much more.

  • Comprehensive Guidance: Our experts guide influencers through every step of the setup, ensuring compliance and helping them grow their brands with confidence.

Ready to start your journey as a licensed influencer in Dubai? Contact Plan My Firm today, and let us help you unlock your potential in the influencer marketing industry with ease and reliability.

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